Emirates NBD - Bloomingdales’ 150 Anniversary


On the 150 anniversary of Bloomingdales, Emirates NBD Bank offered its Emirati customers the opportunity to shop at Bloomingdales and win cashback prizes. The challenge was with finding a direction that was in line with Bloomingdale’s look and feel and suited Emirates NBD Bank’s branding aspects. The visual also needed to be animated within the direct emailer as GIF as well as for the social media platforms. The idea was to take an elegant approach to highlight the 150 years first and then the offer through seamless animation.


Concept and art-direction


Emirates NBD

The deliverables included an electronic direct mailer with an animated GIF main visual in both Arabic and English.

My work involved also providing Arabic copywriting for the deliverables including electronic direct mailer, social media and print materials.

The visual showing on the left side is one of the promo print  deliverables with Arabic and English sides.