Aurora Jewellery
For a small business startup known as Aurora Jewellery, the project aimed to create handmade polymer clay statement earrings that reflected the uniqueness of each piece. Crafted with passion and love, the goal was to convey the identity of the brand through photography and social media marketing, highlighting the handmade aspect and individuality of each earring.
The project’s scope is broad, encompassing the development of the brand’s visual identity and overall aesthetic, as well as the creation of engaging concepts to captivate the Omani audience.
Service
Identity, branding, product photography & Art Direction
Client
Aurora Jewellery
Among the creative approaches considered was utilizing a spontaneous voice message recorded by the business owner’s 4-year-old daughter describing her mother’s work. This concept garnered significant attention and engagement on social media platforms.
