Rove La Mer Beach Launch
Rove La Mer Beach Hotel is the first resort hotel among the young-in-heart-hotel-serries, Rove. The idea for the launch and teaser campaigns is to entice the idea about having the beloved budget hotel alongside the beach, as you can stay and explore beach activities at the same time. That can be seen in the idea that shows the surfboards alongside the cloths in the room closet for example. The campaign launched with several teasers visual promoted mostly digitally.
Concept and Art Direction