With over 700 pages of guideline manual, Palace Hotels re-branding guide was created, consisting of positioning, identity and application parts. The brief was to give 5-star hotel brand a fresh look from the gold and brown feeling it used to have. The brand is known for its Arabic theme mainly, and we thought that nothing more luxurious and sophisticated than a minimal white theme with a hint of gold. The extensive guideline included print examples as well as digital that covers both main used languages, Arabic and English.