Masterkey Campaign

Masterkey is a leading software service provider dedicated to the real estate industry.  We with the revamp of its software interface, the company wanted to announce its existing customers as well as attracting the new ones by promoting the different benefits of the enhanced software through series of emails and social media posts. 


Concept and art-direction



This idea was the first of many emails series, which promotes the new interface that is easier and lighter than the older one. The visual was symbolised by little balloons letting up a screen showing the product.

The second creative in the series was to communicate the ease the updated software is able to give to its user while their office chair is elevating in the air while working.

The concept was to show the complexity behind the interface, and how the software did not lose its impressive ability to deliver what the user needs.