Digital Next Summit 2019 first edition was exciting as well as challenging at the same time. In less than two months from its launch, we had to come up with the concept, animation, and related adaptations for the on-site event as well as the only advertisement. The concept started to create a common theme for its four different pillars, and it has to combine elements from its host, Abu Dhabi Digital Authority, ADDA. The outcome included the main key visual, main animation, videos that promote each platform as well as the main event, in addition to the on-site branding (motion and static).