Beautyworld Key Visual
As part of working with the German-based world’s largest trade fair, Messe Frankfurt, we were asked to create a new key visual for Beautyworld which specialised in beauty and wellbeing related products. The creative approach has to be adaptable to 4 different markets (Dubai, Tokyo, Fukuoka and Osaka) and can be carried over to three years in a row.
Concept, Design & Illustration
The concept was based on mixing photography with illustration, keeping the illustration elements common between the different poses over the three different years.