Address Downtown Re-Launch
Following the closure of the hotel in 2016, the flagship of Address Hotels needed to be re-launched again without referring to what happened and without access to the hotel facilities to shoot. The idea was to maintain the luxurious aspect of the property and raising again as an iconic hotel. That is what we can see in the teaser visuals, as we as the main visual for the launch campaign.
Concept, Execution & Art Direction
Main campaign visual